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Case Study
From concept to execution — explore how BALAJI MEDIA INC has designed, engineered and installed some of India’s most recognizable brand landmarks. Every project below is a real story: the challenge behind it, and how our team brought it to life.
IGI Airport, New Delhi
A FIRST OF A KIND BRANDING OOH INNOVATION
One of the most iconic outdoor branding installations executed by BALAJI MEDIA INC, the CANON structure on the main approach road to Indira Gandhi International Airport, New Delhi, set a new benchmark for large-format brand visibility in India.
Designed as a massive 30 ft × 30 ft × 6 ft architectural display, the installation combined engineering excellence with premium aesthetics, creating a striking visual landmark for millions of airport commuters and visitors. Fabricated using a sophisticated blend of steel, aluminium, fibre, acrylic, and ACP, the structure delivered unmatched durability, finish, and brand impact.
From concept development and structural engineering to fabrication, foundation work, installation, illumination, and branding, every aspect was meticulously executed. The result remained operational for an extraordinary 11 years, with virtually uninterrupted performance.
“A true benchmark in outdoor media execution, the CANON landmark installation demonstrated how engineering precision and creative branding can transform a display into a city landmark. Even after more than a decade, it remains a testimony to quality, durability, and innovation.”
— Mr Gautam Jhanjee – OAP
“More than an outdoor display, this installation transformed a premium branding site into a celebrated landmark that continues to captivate travelers, commuters, and photography enthusiasts alike.”
— MR. AMIT GUJRAL – CMO – JK TYRE
Airport Driveway, New Delhi
MASTER INNOVATION AS LARGER THAN LIFE PRODUCT DISPLAY
Airport Driveway, New Delhi
When it came to replacing the iconic CANON Airport Installation, only a brand with the stature and market presence of JK TYRE could inherit such a prestigious location on the approach road to Indira Gandhi International Airport, New Delhi.
Conceived as a larger-than-life outdoor branding masterpiece, the installation combines striking design, premium fabrication, and dramatic illumination. The giant tyre, crafted with realistic tread detailing and a meticulously designed steel alloy rim, delivers an authentic product feel while magnifying the brand’s engineering excellence.
Within weeks of its unveiling, the site became a favored backdrop for photographs and selfies, further amplifying the brand’s visibility through organic public engagement — reinforcing JK TYRE’s position as a globally recognized brand.
“BALAJI MEDIA INC Transformed an ordinary canteen into a modern branded destination – reimagining its century-old character with a Gen Z-inspired look and feel, while elevating the iconic COCA-COLA brand.”
— Mr Aurbind Lall – COCA COLA , India
Hansraj College, Delhi
TRANSFORMING A CANTEEN TO BRAND HAPPINESS POINT
Since 2008, COCA-COLA, one of the world’s most recognized FMCG brands, has shared a long-standing association with BALAJI MEDIA INC, delivering railway and passport office stalls, shopping mall kiosks, vendor outlets, and retail branding environments.
One of our most appreciated projects was the complete transformation of the canteen facility at Hansraj College, Delhi. The existing structure had become aged and fatigued, requiring a fresh identity that reflected the youthful energy of the campus.
BALAJI MEDIA INC conceptualized, designed, fabricated, and installed this vibrant COCA-COLA Meal Station. The bold brand colours, illuminated signage, premium finishes, and contemporary architecture instantly revitalized the surrounding environment — becoming a campus attraction in its own right.
IGI Airport Corridor, New Delhi
BOLD AND DOMINATING BRAND POSITIONING
One of the most iconic outdoor media innovations executed by BALAJI MEDIA INC, this spectacular TOSHIBA Gantry Installation on the approach road to Indira Gandhi International Airport, New Delhi, redefined the possibilities of airport corridor advertising.
Designed as a massive 110 ft × 12 ft gantry, the structure featured giant 10-foot-high illuminated TOSHIBA letters mounted prominently above one of Delhi’s busiest traffic corridors, commanding attention throughout the day.
What made this project truly unique was that it was among the first conventional gantry structures in India to be transformed into an innovative branding medium, moving beyond traditional billboard formats — elevating the site from an advertising location to a memorable brand experience.
“TOSHIBA” as a brand was so neatly put up that the recall value reached a new height. The medium used was such that no eyeball could miss the brand. Real neat crisp and effective execution.”
— Team – HAKUDO INDIA.
Bangalore · Pune · Hyderabad
PREMIUM BRANDING CUM INTERIORS EXECUTION
A premium hospitality venture from ZEE EXCEL Group (Zee TV), ZEE LOFT was conceived as a contemporary fine-dining destination offering a blend of luxury, elegance and world-class customer experience. BALAJI MEDIA INC was entrusted with the complete execution — façade development, indoor and outdoor fabrication, architectural elements, specialty lighting and brand integration.
The highlight of the project was a striking and visually engaging façade featuring intricate metal craftsmanship, premium finishes and sophisticated illumination, transforming each outlet into a landmark destination that reflected the brand’s upscale positioning.
Executed across four locations — two in Bangalore, one in Pune and one in Hyderabad — the project demanded exceptional attention to detail, precision engineering and uncompromising quality standards, with every outlet consistent in brand experience and finish.
“A premium hospitality branding project where design, craftsmanship and innovation came together to create memorable dining destinations.”
— Mr. Sachin – ZEE EXCEL
“The ABSOLUT signage has become an unmistakable landmark in the market. Its striking illumination and premium finish ensure maximum visibility and perfectly reflect the brand’s premium positioning. BALAJI MEDIA INC delivered a flawless execution that exceeded expectations.”
— Mr Saurabh Lamba – PERNOD RICARD
Sector 29, Gurugram
Illuminating the Nightlife Landmark of Gurugram
Standing tall amidst the vibrant entertainment district of Sector 29, Gurugram, the iconic ABSOLUT illuminated signage is a striking example of premium outdoor branding executed by BALAJI MEDIA INC. Designed, fabricated, and installed to dominate a highly competitive hospitality environment, this landmark installation delivers exceptional visibility and unmistakable brand presence.
Measuring an impressive 30 ft × 10 ft, the signage was engineered to capture attention from long distances and multiple traffic directions. The structure combines a robust steel framework with precision-crafted acrylic faces, illuminated by high-performance GENII High-Flux LED modules, ensuring superior brightness, energy efficiency, and long-term reliability.
The brilliant illumination, flawless finish, and bold branding transformed the installation into one of the most recognizable visual landmarks in the area. This project reflects BALAJI MEDIA INC’s capability to seamlessly integrate engineering excellence, aesthetic sophistication, and durable fabrication.
